Where does the 1,589 leads figure come from?

Meta Ads Manager, lifetime view. Lifetime view (Aug 2023 → Sep 2026); the engagement ran about four months in 2023.

What was counted as a lead?

Leads = lead-form submissions across three campaigns (1,229 + 91 + 29). Conversations = messaging conversations started (224 WhatsApp + 16 Instagram).

Can I see the screenshot?

Yes — the Ads Manager screenshot is on this page and every number on it is reproducible from the account export. Anything the client told me, rather than the platform, is marked as client-reported.

All work

Sathyam Labels Sathyam Labels

1,589 leads

Garment label manufacturer · B2B · Tirupur · 2023

// WHAT IT TURNED INTO

It introduced the next client. Sathyam Labels sent Five Elements my way — and Five Elements later sent Nova. Nobody refers a vendor who lost them money.

Before

A label manufacturer selling on relationships alone. The very first campaign I ever ran for a client.

After

1,349 form leads at ₹19–33 each plus 240 WhatsApp and Instagram conversations at under ₹6.50 — 1,589 in total on ₹28,178. The result that started the referral chain.

// HOW THIS WAS COUNTED

Source: Meta Ads Manager, lifetime view
Window: Lifetime view (Aug 2023 → Sep 2026); the engagement ran about four months in 2023
What counts: Leads = lead-form submissions across three campaigns (1,229 + 91 + 29). Conversations = messaging conversations started (224 WhatsApp + 16 Instagram).

Screenshot — Meta Ads Manager, lifetime view

// SRIRAM, ON CAMERA

“I had meetings with other agencies also. I never got to this stage, but Swaroop did. The response is very good — I never expected such a response.”

— Sriram, Executive Director, Sathyam Labels · Tirupur

// THIS CLIENT INTRODUCED

Five Elements →

// HOW THIS NUMBER WAS MADE

Where does the 1,589 leads figure come from?: Meta Ads Manager, lifetime view. Lifetime view (Aug 2023 → Sep 2026); the engagement ran about four months in 2023.
What was counted as a lead?: Leads = lead-form submissions across three campaigns (1,229 + 91 + 29). Conversations = messaging conversations started (224 WhatsApp + 16 Instagram).
Can I see the screenshot?: Yes — the Ads Manager screenshot is on this page and every number on it is reproducible from the account export. Anything the client told me, rather than the platform, is marked as client-reported.

// MORE WORK

The service behind this account: Meta ads — Facebook & Instagram.

Apply

Free audit