Where does the 950K people reached figure come from?

Meta Ads Manager, lifetime view. Aug 2023 → Sep 2026.

What was counted as a lead?

Reach = unique Meta accounts reached. The two campaigns show 477,456 and 525,781; Ads Manager's own total row de-duplicates people reached by both to 950,548 — visible in the screenshot. Cost per 1,000 reached = spend ÷ reach × 1,000.

Can I see the screenshot?

Yes — the Ads Manager screenshot is on this page and every number on it is reproducible from the account export. Anything the client told me, rather than the platform, is marked as client-reported.

All work

Ram Textiles Ram Textiles

9,50,548 reached

Textile showroom · D2C · Tindivanam · 2025–26

Before

Festival-season footfall depended on word of mouth and a hoarding.

After

Diwali and Aadi Sale awareness campaigns reached 950,548 people — 1.46M impressions — on ₹11,440. ₹12 for every thousand people reached.

// HOW THIS WAS COUNTED

Source: Meta Ads Manager, lifetime view
Window: Aug 2023 → Sep 2026
What counts: Reach = unique Meta accounts reached. The two campaigns show 477,456 and 525,781; Ads Manager's own total row de-duplicates people reached by both to 950,548 — visible in the screenshot. Cost per 1,000 reached = spend ÷ reach × 1,000.

Screenshot — Meta Ads Manager, lifetime view

// HOW THIS NUMBER WAS MADE

Where does the 950K people reached figure come from?: Meta Ads Manager, lifetime view. Aug 2023 → Sep 2026.
What was counted as a lead?: Reach = unique Meta accounts reached. The two campaigns show 477,456 and 525,781; Ads Manager's own total row de-duplicates people reached by both to 950,548 — visible in the screenshot. Cost per 1,000 reached = spend ÷ reach × 1,000.
Can I see the screenshot?: Yes — the Ads Manager screenshot is on this page and every number on it is reproducible from the account export. Anything the client told me, rather than the platform, is marked as client-reported.

// MORE WORK

The service behind this account: Meta ads — Facebook & Instagram.

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