Nova Attire
4,248 leads
Apparel manufacturer · B2B · Tirupur · 2025–26
// WHAT IT TURNED INTO
A year together, and a second ad account. Ten months in, Nova added an August launch account on top of the first — you scale a campaign that is selling, not one that isn't.
Before
A Tirupur apparel manufacturer finding buyers the old way — references and trade visits. No inbound, no idea what a buyer enquiry cost.
After
4,248 wholesale buyer leads across six campaigns on ₹70,444 (≈$732) — ₹16.58 (≈$0.17) per lead — 723K impressions, 260K people reached.
// HOW THIS WAS COUNTED
- Source
- Meta Ads Manager — two ad accounts, lifetime view
- Window
- Lifetime view (Jun 2023 → Jul 2026); campaigns ran Oct 2025 → Jul 2026
- What counts
- Lead = Meta lead-form submission. 3,585 in the main account + 663 in the Aug launch account. Cost per lead = amount spent ÷ leads.
// NOVA ATTIRE, ON CAMERA
“Within ten days, 150-plus enquiries came in, and we are converting many of them.”
— Nova Attire, Apparel manufacturer · Tirupur
// HOW THIS NUMBER WAS MADE
- Where does the 4,248 leads at ₹16.58 (≈$0.17) figure come from?
- Meta Ads Manager — two ad accounts, lifetime view. Lifetime view (Jun 2023 → Jul 2026); campaigns ran Oct 2025 → Jul 2026.
- What was counted as a lead?
- Lead = Meta lead-form submission. 3,585 in the main account + 663 in the Aug launch account. Cost per lead = amount spent ÷ leads.
- Can I see the screenshot?
- Yes — the Ads Manager screenshot is on this page and every number on it is reproducible from the account export. Anything the client told me, rather than the platform, is marked as client-reported.
// READ THE FULL ACCOUNT
// MORE WORK
- Five Elements · 1,337 leads · India + UK
- Sathyam Labels · 1,589 leads
- Ram Textiles · 950K people reached
- Sri Raja Rajeswari Traders · 323 leads at ₹37
- Tharunis Jewellery · 321 conversations
- Kalavridhi Arts · 315 conversations
- Angel Homemade Cakes · 84 leads on ₹5,508
The service behind this account: Meta ads — Facebook & Instagram.