https://jothiswaroop.com/blog/ Performance marketing, AI systems and what's changing in ads and search — for founders who run the numbers. en-GB Sat, 24 Oct 2026 01:53:01 GMT https://jothiswaroop.com/blog/read-meta-ads-report-as-founder/ https://jothiswaroop.com/blog/read-meta-ads-report-as-founder/ Tue, 13 Oct 2026 01:00:00 GMT Meta's Ads Manager shows twenty columns by default. A founder only needs five: spend, cost per result, ROAS, frequency and conversion rate ranking. meta-adsattributionbudgetscreative https://jothiswaroop.com/blog/ai-search-chooses-which-businesses-recommend/ https://jothiswaroop.com/blog/ai-search-chooses-which-businesses-recommend/ Fri, 09 Oct 2026 01:00:00 GMT ChatGPT and Google AI Mode cite indexed, snippet-eligible pages with reviews and links, not ad spend. Here's the method, step by step. ai-searchgeoseoai-tools https://jothiswaroop.com/blog/do-meta-ads-budget-under-1/ https://jothiswaroop.com/blog/do-meta-ads-budget-under-1/ Wed, 07 Oct 2026 01:00:00 GMT With ₹50,000 to ₹1 lakh a month on Meta ads, Indian small businesses get more leads by concentrating spend on one ad set than by testing five. meta-adsbudgetslead-generationd2c https://jothiswaroop.com/blog/google-ads-b2b-manufacturers-run-search/ https://jothiswaroop.com/blog/google-ads-b2b-manufacturers-run-search/ Mon, 05 Oct 2026 01:00:00 GMT For B2B manufacturer lead generation on Google Ads, Search beats Performance Max: PMax needs six weeks to learn, Search proves demand in 30 days. google-adslead-generationmanufacturingattribution https://jothiswaroop.com/blog/advertising-indian-manufactured-apparel-brand-uk/ https://jothiswaroop.com/blog/advertising-indian-manufactured-apparel-brand-uk/ Sat, 03 Oct 2026 01:00:00 GMT Advertising an Indian-manufactured apparel brand to UK customers means fixing origin-claim compliance and landed-cost math before you scale spend. apparelmanufacturingd2cpolicy https://jothiswaroop.com/blog/dental-clinic-missed-calls-after-hours/ https://jothiswaroop.com/blog/dental-clinic-missed-calls-after-hours/ Wed, 23 Sep 2026 01:00:00 GMT Most after-hours enquiries to a dental clinic go unanswered; an AI receptionist's real job is triage and next-day booking, not blind confirmation. dentalautomationai-toolslead-generation https://jothiswaroop.com/blog/meta-ads-dental-clinics-uk-real/ https://jothiswaroop.com/blog/meta-ads-dental-clinics-uk-real/ Tue, 22 Sep 2026 01:00:00 GMT UK dental Meta ads: the real cost driver isn't CPL, it's GDC compliance and how fast you call the lead back. Here's the honest picture. meta-adsdentallead-generationautomation https://jothiswaroop.com/blog/what-4248-wholesale-leads-cost-tirupur/ https://jothiswaroop.com/blog/what-4248-wholesale-leads-cost-tirupur/ Sun, 20 Sep 2026 01:00:00 GMT One apparel manufacturer, two Meta ad accounts, ₹70,444 spent, 4,248 buyer leads at ₹16.58 each. Here is the full account, what was counted, and what I would change. meta-adsmanufacturinglead-generationbudgets